Workshop: Content Creation & Social Media for Artists with Silvia Bianchi

Important: This workshop has a limited capacity. After you purchase a ticket, you will receive an email with instructions on how to register.

Give the algorithm something to eat! In order to keep reaching your hard-won followers and not sink into the depths of media irrelevance, different requirements must be met depending on the platform. This can be quite annoying and frustrating, and raises several questions. What are the requirements of the different platforms, and how can I feed the algorithm efficiently to get the most reach? Media mix, time of day, and content are just a few parameters that dictate how the algorithm plays out content to followers. 

But how do I create relevant content without torpedoing my artistic identity, and how do I manage to generate this content alongside my paid work and creative activity? 

In the workshop, Silvia Bianchi will give an overview of the key features and the accompanying requirements of the different platforms. In addition, we will work out together which tricks can be used to outsmart the algorithm, while the participants will be supported in developing their own voice and strategy for the preferred medium.

Graduated in Semiotics, Silvia Bianchi has more than ten years of experience in the fields of communication, creative direction and education. After working as Editor in Chief for the media company Freeda, where she reached almost 1 million followers in one year, and working at Sangre, a leading agency in the Spanish music and cultural industry, she is now working as a freelance consultant for artists and institutions. With a deep understanding of cultural and creative industries, she explores the intersection between culture and social media, developing organic content creation strategies. She has taught and given lectures at Instituto Europeo del Design, MTV European Music Awards, Fundación Telefónica, New York Art Book Fair at MoMA PS1, Los Angeles Art Book fair at The Geffen Contemporary at MOCA. She has worked with artists such as La Zowi, Gata Cattana and BRAVA, and festivals such as Electrónica en Abril and SÓNAR. She was co-founder of Bam Bam, a project by La Casa Encendida (Madrid), that aimed to shine a spotlight on the presence of women and members of the LGBTQI+ community in music.